Today - at the Online Research Methods conference in London - Affinnova,
Inc., the global leader in marketing innovation software and
services, introduced Affinnova Concept Studio, a web-based application that
accelerates concept collaboration and development for new products, designs
and ad campaigns.
Concept Studio helps marketing teams create concepts by capturing and
managing ideas in a shared visual workspace. The application allows users to
easily create an “innovation space” for a vast range of potential
marketing concepts, including branding, positioning, imagery, benefits,
messaging and packaging.
Concept Studio supports divergent collaboration, encouraging users to submit
a wide variety of alternative ideas. While many innovation systems
prematurely drive teams towards consensus, the Affinnova innovation platform
leverages the divergent ideas that are mo... (more)
CALABASAS, CA -- (Marketwire) -- 01/25/12 -- Nova Development, a consumer
unit of leading global software developer and publisher Avanquest Software
(EURONEXT PARIS: AVQ), is proud to announce the release of the Mac®
SuperBundle Winter 2012 software suite.
Valued at over $470 if purchased separately, the nine software titles and
exciting bonus app in the new 2012 Mac SuperBundle are available for just
$49, an 89% savings, and offer innovative solutions no Mac user should be
without. Nova's biggest bundle to date and best consumer deal yet features
the award-winning and #1 selli... (more)
SYRACUSE, N.Y., Jan. 23, 2012 /PRNewswire/ -- Contractors and trade
professionals are relying on smartphones and other mobile technology like
laptops and tablets to assist in purchase decision-making, according to a
national research study conducted by Eric Mower + Associates Group B2B.
(Photo: http://photos.prnewswire.com/prnh/20120123/NY40121)
The study found that 50 percent of contractors use a smartphone, 49 percent
use a laptop with mobile web access, and 21 percent use an iPad or other
tablet for their jobs, suggesting more business purchase research and
decisions are ... (more)
PALO ALTO, CA -- (Marketwire) -- 01/23/12 -- A milestone Chief Marketing
Officer (CMO) Council report on client/agency effectiveness -- dubbed "More
Gain, Less Strain" -- says the marketing shift to digital, social, and mobile
channels is significantly impacting agency relationships, compensation
models, and use of marketing technology and measurement systems.
Just 9 percent of senior marketers believe traditional ad agencies are doing
a good job of evolving and extending their service capabilities in the
digital age, in contrast to 22 percent who view their agencies as struggling... (more)
Just a few years ago, the iPod revolutionized personal electronics worldwide.
Tony Fadell, the designer who spearheaded the team that brought the iPod to
market, will keynote SolidWorks World 2012, the Company’s annual summit of
engineers and designers. Dassault Systèmes SolidWorks Corp.’s SolidWorks
World event will take place February 12-15, 2012, in San Diego, and focus on
the theme of “united by design.”
Known as the “Father of the iPod,” Fadell made his mark via his former
positions as Apple’s senior vice president of the iPod division and adviser
to Steve Jobs. Today, Fade... (more)
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