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Ideablogging: Simplified Idea Management

For businesses, charities and schools.

Ideablogs are a new online collaboration tool designed for social idea development. The purpose of this short article is to encourage you to think about using an ideablog to support innovation in your business. I’ll be explaining what an ideablog is and how you can use one to help ensure you have a constant flow of new ideas to think about.

What is an Ideablog?

An ideablog is a social networking application used to stimulate, capture, promote and enrich ideas online via a blog-style user interface. Ideablogs support online communities of interest that are focused on stimulating and capturing ideas. They use social networking concepts to support the sharing, promotion and development of ideas. Ideablogs offer more specialized functionality than an ordinary blog but less than a more expensive and complex idea management application.


If you spend anytime on the Internet you will be familiar with tools called blogs. Blogs provide a simple, easy-to-use and low-cost or free way to publish and promote your thoughts on the web. A blog organizes your thoughts to present them to the world and encourages you to promote your thoughts to others. It’s a form of social networking, which is essentially about sharing and developing “stuff” collaboratively via the Web.

A blog is made up of a series of posts or mini-articles. Each post has a title and body of text. Usually posts can be linked to specific categories and keyword tags that you define to help people who want to search for specific posts on your blog. Readers of your blog are encouraged to post a comment to your blog posting and sometimes to rate or rank your post. The blog administrator can usually moderate comments to prevent abusive or offensive material being published. Each post has its own unique address called a trackback or permalink so that it’s easy to link to the post from other websites or blogs to promote it. Many blogs also let you email a friend to alert them to an interesting post you have read. You can usually enrich a post by adding content to it - like an image or a site link for example - as an attachment. Finally, most blogs also syndicate their content using a feed that allows other people, sites or blogs to subscribe to your content.

An ideablog is not an ordinary blog but a special kind of blog that is specifically designed to surface and develop ideas. It offers all the functions of a regular blog as outlined above but differs in certain key ways:

More Stories By Stewart McKie

Stewart McKie has 25 years of IT industry experience. His education includes a MSc in Organization Consulting and a MA in Screenwriting. I was the Technology Editor of Business Finance magazine during 1995-2000 and also wrote regular features for Intelligent Enterprise magazine. I am the author of six books on accounting software and over 50 technology white papers. My current focus is my screenwriting 2.0 app called Scenepad and my supply-chain auditing app. I have managed many ERP selections and implementations of SunSystems all over the world. Currently I am engaged as the Implementation Oversight consultant for a global AX2009 rollout for a manufacturing client and as the selection consultant for pan-European ERP solution.

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Most Recent Comments
noamdanon 12/22/09 12:41:00 PM EST

although I agree with some of the point you raise, I think there's a very clear difference between what you refer to as "ideablogging" and idea management - and this difference is crucial for making this a success.

The fact that idea management solutions (like ours at offer something that is tailored to the process of handling lots of ideas, is what makes it a success.
Without all the very specific capabilities (like clever rating, campaigns & challenges, incentive management, clear process & workflow tools, review tools for idea, very specific reports etc), it becomes very hard to manage such a process, especially if u plan to involve a very large commmunity (of employees or customers).

so you are right - it will cost a bit more, but results will be beyond compare...

bhc3 10/24/09 09:22:00 AM EDT

Hi Stewart - I work for Spigit, which provide a Saas innovation management platform used by Fortune 2000 companies. I also write personally on a blog. So I really like the term you use here, Ideablogging.

"An ideablog is not an ordinary blog but a special kind of blog that is specifically designed to surface and develop ideas." Very true. A blog will have a chronological series of posts. On Spigit, it's a little different. I tend to think of each idea as its own "social object". And those social objects will change position based on how promising they are judged to be by the community.

As opposed to regular blogs, ideablogs have specific purpose. For companies using them, they are the platforms for driving innovation. Seen in that light, it becomes clear why all the additional features are associated with each individual idea.

Ideablogs are great for a community - employees, customers, suppliers, interested parties - to share, refine and rate ideas that turn into real initiatives. If these sound like something that can help the company you're at, I encourage you to check out Spigit (